AstraZeneca
Health innovation, from the stand to the public conversation
For AstraZeneca at GITEX Future Health Africa Morocco, we brought together the on-site press office, written announcements and media-partner content across three days in Casablanca.
- Where
- Casablanca, Morocco
- When
- 4–6 May 2026
- Our role
- Event press office, interviews & partner-media content
Our role
We ran the on-site press office and coordinated interviews and media-partner content across the three-day programme.
Explore the outcome
3
Days of on-site PR support
During GITEX Future Health Africa Morocco, 4–6 May 2026.
Press + video
Delivered formats
Announcements, interviews and content produced with media partners.
The situation
GITEX Future Health Africa Morocco brought healthcare and technology organisations together in Casablanca on 4–6 May 2026. AstraZeneca’s programme included discussions about prevention, health data and artificial intelligence, alongside an announcement of cooperation with the Ministry of Health and Social Protection.
Our work covered the communication around that participation: press coordination on site, announcements, interviews and photographic and video material. The event also involved content produced with Hespress, LeNew and TelQuel. These collaborations formed a distinct part of the media programme.
Connect the event’s announcements with written and video formats.
The approach
The work connected what was happening at the event with material audiences could read or watch afterwards. Press releases explained the announcements; interviews and video gave speakers room to discuss the subjects in more detail.
The media-partner programme combined article, video and social formats. Working across these formats required coordination between the people at the event and the teams preparing publication. We supported that delivery alongside the press activity, rather than treating the partners’ articles and videos as independent earned reporting.
The work
We provided on-site PR support over the three days and coordinated interviews, two releases and photography and video. The delivered programme also included media-partner activity, followed by reports from Hespress, LeNew and TelQuel.
The June debrief brought this work together with the partner reports. Written coverage and video addressed AstraZeneca’s participation and the healthcare subjects discussed at the event. The mix of formats gave the client material from the stand as well as published content to share after the event.
What we delivered
Press office
On-site coordination and interviews during the event.
Written announcements
Two releases associated with AstraZeneca’s participation.
Visual & partner content
Photography, video and reporting from the media partners.
The story in Hespress’s programme
The media-partner video report presents the agreement announced at the event.
The outcome
Published content carried the event’s subjects beyond the venue. Hespress’s French-language article on 6 May, for example, covered AstraZeneca’s participation, its views on health technology and the announced cooperation with the ministry. Its accompanying video provided another format for that communication.
The client received a press programme, announcements, interviews and visual content, with reporting from the media partners. Together, these outputs provided a record of the participation and published material for its communication after the event.
The story in public.
Selected reporting and announcements from the project.
- Hespress · Media-partner contentAstraZeneca at GITEX Future Health AfricaThe 6 May article discusses the company’s participation, health technology and the cooperation announced with the ministry.Partner contentRead the coverage
- Hespress · VideoThe event in videoVideo from the media-partner programme accompanying AstraZeneca’s participation.Partner contentWatch the video