Selected work
Campaigns that travel
22 campaigns · MENA & Africa
Announcing Agenz's $5M raise across Africa
Sixty-eight placements at Africa's first health-tech summit
Morocco's first National NF1 Day
A new Casablanca HQ in three languages
Media training built for the boardroom
The CEO and full executive committee of Coca-Cola's North & West Africa bottling partner, a $1B+ company operating across 13 African markets, coached for ESG, sustainability and crisis communications.
The CEO and full executive committee emerged prepared for ESG, sustainability and crisis communications across 13 African markets.
Looking FC goes global in four days
DaBuzz managed the launch media campaigns for Looking FC, from press campaign to spokesperson media training and key-message management, generating 150+ articles and more than €500K in ad value within the first four days.
- Articles in the first four days
- 150+
- Ad value in four days
- €500K+
- US PR value
- $126K
- Reach
- 714M
Two summits, and a crisis two days out
Rise Up Girls reaches national television
DaBuzz aligned Rise Up Girls with P&G's global narrative and local cultural relevance through press outreach, events and activations across key cities, generating over €100K in media value in less than a week.
- Clippings in under a week
- 40+
- Media value in under a week
- €100K+
- National TV news reach
- 2M
Press: Aujourd'hui le Maroc · le61.ma
A sixth edition under Royal Patronage
A bilingual press campaign carried AUSIM's sixth edition, held under the Royal Patronage of King Mohammed VI, across Morocco and the Gulf States.
- Media clippings
- 97
- PR value
- $97K
- Journalists reached
- 1,859
Taking MoroccoTech to the international press
DaBuzz supported the international and MEA press campaign for Morocco's national digital brand: 78 clippings and US$78K in equivalent ad value, with coverage spanning African markets and Tunisia.
- Media clippings
- 78
- Equivalent ad value
- $78K
Press: Panora Post · Afriveille · Africa News Circle
Three launches, one retained partnership
Across 2022 and 2023, a retained partnership carried three OPPO launches in Morocco, from the Reno 7 and Reno 8T to the Find N3 Flip, including an exclusive media trip to Marrakech for the fold launch.
- Product launches
- 3
- Reno 8T clippings
- 50+
- Years retained
- 2
Building a women's leadership network across MENA
DaBuzz has managed Al Sahm's launch across MENA and its ongoing communications and marketing, including the Jordan chapter, four regional conferences, and an online speaker series featuring leaders in education, finance, trade, service and healthcare.
- Markets across MENA
- 5
- Regional conferences
- 4
Lighting the SPARK for Tecno in Morocco
DaBuzz partnered with Tecno to launch SPARK in Morocco, developing the communication and digital campaign, a press event, and a media and influencer push in which the brand, hashtag and phone averaged 230,000 Instagram impressions.
- Average Instagram impressions
- 230K
A tenth edition for digital Africa
Pre-, during- and post-event communications with pan-African press relations. More than 15 countries of the continent were represented by their institutions, including ministers of the digital economy.
- Countries represented
- 15+
Containing a crisis to a single outlet
Crisis management and international press support for a high-profile online event headlined by Douzi. Negative coverage was contained to a single outlet, while positive international coverage extended across North Africa.
Negative coverage contained to a single outlet; extended positive international coverage across North Africa.
Mapping North Africa's health media for Roche
DaBuzz segmented the media landscape of Morocco, Algeria, Tunisia and Libya into engagement tiers, organised a journalists' trip to Egypt, placed feature articles and interviews, and engaged 45+ journalists from five countries for Roche Press Day in Cairo in November 2024.
- North African markets mapped
- 4
- Journalists at Roche Press Day
- 45+
Press: Telquel
Market entry across Morocco and Africa
From launch campaigns in Casablanca, Rabat and Marrakech to public affairs, media relations and a nationwide social-impact programme: sustained communications support for Glovo's Moroccan market entry.
Glovo is now well established in the Moroccan media landscape, and its spokespeople are known to the national press.
Telling Yango's story across 24 markets
DaBuzz backs Yango's expansion story, from Morocco's local ecosystem to its UAE regional hub, with comms support across 24 markets and event PR spanning GITEX, CEO Africa, Tech Days and the Africa Summit; a football-festival press push added $2M in equivalent ad value.
- Clippings across the region
- 84
- Equivalent ad value
- $2M
Press: Maravi Post
Marrakech, nonstop from Atlanta
A first edition for African trade
A three-phase activation spanning pre-event awareness, on-site media coordination and post-event distribution, with press releases produced in Arabic, French and English and a curated pan-African media list.
Ministerial attendance and national and pan-African business coverage, from L'Economiste and La Vie Éco to 2M.
Press: L'Economiste · Challenge.ma · La Vie Éco · 2M
One retainer, three markets
Press releases drafted, translated and localised for each country's media landscape, on a continuous retainer built for consistent messaging and rapid response to media opportunities.
Significant clippings across regional media, reinforcing beIN Sports' visibility in North Africa.
Fourteen startups, one immersion week
Press materials in Arabic, French and English, top Tunisian outlets activated, and interviews facilitated with OST leadership and speakers from MIT, Columbia and AfricInvest.
- Startups amplified
- 14
- Ecosystem players covered
- 25+
Press: Melting.tn · Business News · Tuniscope · La Presse · Jawhara FM