OPPO
Keeping a product story moving
Between January 2023 and January 2024, our work with OPPO in Morocco covered new devices, software updates, photography and corporate news. We combined an ongoing press office with launch media support, giving journalists both written material and opportunities to speak with the brand.
- Where
- Morocco
- When
- January 2023–January 2024
- Our role
- Press office, localisation & launch media support
Our role
We supported product and corporate announcements, media interviews and launch press activity throughout the year. The work combined an ongoing press office with support at the brand’s main media occasions.
Explore the outcome
Press office
Ongoing communication
Localised announcements, media outreach and reporting across the product and corporate calendar.
Media access
Interviews and launch support
Journalist contact and interview coordination alongside written announcements.
A calendar with more than one story
OPPO’s news moved between several subjects: the arrival of Reno devices, the Find foldable range, ColorOS updates, photography, sport and sustainability. The communication work needed to follow those different subjects over time, alongside the main launch dates.
We handled product and corporate announcements as part of an ongoing press office. Our remit brought together localisation, media outreach, launch interviews and reporting. That continuity meant the work could cover the wider brand calendar rather than ending when an individual launch event was over.
Keep product launches connected to the wider brand calendar.
Making global announcements usable locally
An international announcement gives the press a common source of information, but it still needs a local release and distribution process. We adapted and localised OPPO’s material for the Moroccan market, prepared press lists and managed distribution in the campaign’s working languages.
The subjects ranged from Reno8T’s imaging features and the Find N3 range to software and corporate developments. Each announcement carried its own product information and publication context, while the press office maintained a consistent point of contact across the calendar.
Giving the press access beyond the release
Written announcements were one part of the work. We also coordinated launch interviews and supported media activity around press events and shooting trips. The annual record includes the Reno8T launch, a press roundtable, a Marrakech trip and the Reno11 launch, alongside interviews with OPPO’s representative.
Our contribution covered media preparation, contact with journalists and interview coordination. On shooting trips, it also included creative and influencer support. We worked alongside the brand and its other contributors, with a remit focused on communications and media support.
What we delivered
Localised material
Product and corporate announcements adapted for the Moroccan press.
Launch media support
Interviews, press events and communications support around shooting trips.
Coverage reporting
Monthly and annual records of publications and media activity.
Enlarge excerptAn example from the press programme
This excerpt from the March 2023 Reno8 T release pairs product information with OPPO’s supplied artwork. It shows the material shared with media as part of our communications support.
View the publicationA visible record across the year
The work produced a succession of localised announcements, interview opportunities and published material. One example is TelQuel’s October 2023 publication of the Find N3 and Find N3 Flip announcement, clearly identified by the publisher as a company release.
Monthly and annual reporting brought those outputs together so the client could review its presence over time. The resulting record shows the breadth of the communications delivered across the year. The published examples below illustrate how specific announcements appeared in the press.
The story in public.
Selected reporting and announcements from the project.