A new Casablanca headquarters
We managed the media campaign around the inauguration of AstraZeneca’s office at Casablanca Finance City. The communication reached national radio, print and web in three languages.
A new address in Casablanca
The inauguration of AstraZeneca’s Morocco headquarters was an opportunity to explain the company’s presence in the country and its new base at Casablanca Finance City.
One occasion, three languages
We brought together the media campaign, journalist interviews and communication around the inauguration. Arabic, French and English coverage connected the occasion with different audiences across radio, print and web.
The announcement in public
Published coverage documents the new office and the company’s ambitions in Morocco. The articles below provide the public context for the engagement.
Enlarge excerptThe inauguration announcement
The approved release introduces the new offices and AstraZeneca’s presence in Morocco. This excerpt shows one of the materials prepared for the event’s press activity.
View the publicationThe story in public.
Selected reporting and announcements from the project.