Delta Air Lines
Atlanta to Morocco, from announcement to arrival
Working with FINN Partners, we supported the announcement of Delta’s Atlanta–Marrakech route and documented its inaugural arrival in Morocco through photography and film.
- Where
- Atlanta → Morocco
- When
- October–November 2025
- Our role
- Media relations, photography & film
- With FINN Partners
Our role
Working with FINN Partners, we supported the local press announcement and produced photography and film from the inaugural arrival. This gave the launch team media coverage to reference and visual material for its communications.
Explore the outcome
Press coverage
The route’s Moroccan introduction
Reporting on the new connection and the first arrival in Marrakech.
Photo + film
Launch material delivered
Photography and a film covering the welcome and interviews.
The brief
Delta’s direct route between Atlanta and Marrakech brought a new connection between the United States and Morocco. Working with FINN Partners, we supported the local announcement and produced photography and film around the inaugural arrival on 26 October 2025.
The project combined press communication with a live event. Journalists needed clear information about the route, while the airline and partner team needed material from the arrival that they could use in their wider communications.
Connect the route announcement with the inaugural arrival.
The approach
We approached the launch through the route and the people involved in it. The announcement explained the connection; the arrival brought together the aircraft, crew and destination representatives in Marrakech.
English- and French-language press material supported the media outreach. Photography and interviews added the airline and destination perspectives, giving the partner team a visual account of the launch alongside the written announcement.
Working with FINN Partners kept the local activity connected to Delta’s wider communication. We coordinated the production in Morocco and developed the film with the partner team.
The work
We supported the bilingual announcement and coordinated photography and video around the inaugural welcome. The material covered the arrival and interviews with Delta and destination representatives.
We delivered the event photographs and developed the film with FINN Partners through to a revised version. Together, these materials captured both the launch itself and the people explaining what the connection meant for the airline and destination.
What we delivered
Press communication
English- and French-language material about the direct route.
Event photography
The aircraft, crew and inaugural welcome in Marrakech.
Launch film
The arrival and interviews with airline and destination representatives.
The outcome
Moroccan outlets covered the new route and the inaugural arrival. Médias24 reported on the first flight the following day, while the campaign monitoring also recorded French- and Arabic-language coverage from other Moroccan media.
The partner team received photographs and a film of the launch, extending the material available beyond the press announcement. Our work brought local media relations and production together around the same event, giving Delta and FINN Partners coverage to reference and visual material to use.
The story in public.
Selected reporting and announcements from the project.