VFS Global
A partnership with a protective purpose
We supported media communication for VFS Global’s partnership with the Italian Consulate General in Casablanca, announcing emergency accommodation for Italian women facing violence and their children.
- Where
- Casablanca, Morocco
- When
- October 2026
- Our role
- Translation & media relations
Our role
We handled French and Arabic adaptation and Moroccan media outreach for the partnership announcement. Coverage explained the initiative and the support intended for women facing violence and their children.
Explore the outcome
16
Publisher articles recorded
Coverage of the partnership announcement in the campaign report.
3
Languages in the coverage
Arabic, French and English-language editions.
The brief
VFS Global and the Italian Consulate General in Casablanca announced support for emergency accommodation for Italian women facing violence and their children. We were asked to bring the announcement to Moroccan media in French and Arabic.
The subject required care, but the communication needed to be straightforward. Readers needed to understand who the accommodation was for, what the partnership involved and the support it was intended to provide. Our remit covered translation and media relations through to coverage reporting.
Explain the partnership clearly in French and Arabic.
The approach
We kept the purpose of the initiative at the centre of the announcement. The consulate and VFS Global had distinct roles, and the French and Arabic versions needed to explain both without changing the meaning of the original material.
The local context mattered as much as the language. We prepared the announcement for Moroccan media while keeping the focus on the women and children the initiative was intended to support. The client and consulate’s approved information set the boundaries of what we could communicate.
The work
We adapted the announcement into French and Arabic and handled distribution and follow-up with Moroccan media. We worked with the client on the material and kept the outreach focused on the partnership’s purpose.
As coverage appeared, we monitored how outlets described the initiative and brought the reporting together for the client. Our work covered the full announcement, from preparing local-language material to following its reception in the press.
What we delivered
Local-language material
French and Arabic versions of the partnership announcement.
Media relations
Distribution and follow-up with Moroccan outlets.
Coverage reporting
An overview of the announcement’s reception in the press.
The outcome
The campaign’s coverage report records 16 publisher articles across French, Arabic and English-language editions. Outlets including La Quotidienne and Aujourd’hui le Maroc explained the emergency-accommodation initiative and the roles of the consulate and VFS Global.
For an international client communicating a local partnership, that coverage made the announcement accessible to readers across the country’s main media languages. Our role was to connect the approved information with those outlets through local-language preparation, outreach and follow-up.
The story in public.
Selected reporting and announcements from the project.
- Aujourd’hui le Maroc · Partnership announcementExplaining the emergency-accommodation partnershipReporting on the initiative’s purpose and the roles of the Italian Consulate General and VFS Global.Read the coverage
- La Quotidienne · Emergency accommodationThe announcement in the local pressFrench-language reporting explains the support intended for women facing violence and their children.Read the coverage
- VFS Global · Official announcement (PDF)The partners’ official announcementThe approved public account of the initiative, published by VFS Global.Read the announcement